What are VR and AR?           

Virtual Reality (VR) means experiencing things through our computers that don't really exist. Augmented Reality (AR) layers digital information, characters, and animations on top of live camera feeds on our phones and headsets to create digital experiences in a physical space.

Both VR and AR technologies will make up the next wave of digital interaction, with the world’s biggest tech giants that include Apple, Google, Microsoft, and Facebook among others chasing after it, creating tools to craft meaningful and catchy experiences. The industry is already worth billions of dollars, and when used properly can receive a great deal of press and user focus - both staples in today's digital and mobile world.